SMART MOVES
Agency: Ogilvy, Geometry Dubai
At Ogilvy Dubai, Yosri helped shape Smart Moves with ECD Julián Hernández, an award-winning RTA campaign for S’hail. As a conceptual copywriter with the team, he helped turn a transport app into a citywide idea that made smarter commuting feel immediate, useful, and memorable. The work combined strategy, copy, and interactive execution to bring real-time transport data to life across Dubai.
It helped drive downloads, strengthen engagement, and earn industry recognition. Still a standout in his portfolio, Smart Moves reflects the kind of thinking Yosri brings to brands: clear, concept-led, and built to move people
“This is how RTA’s S’hail app made smarter commuting feel effortless”
More work
