Big Ideas Are Easy. Solving Business Problems Isn't.

Big Ideas Are Easy. Solving Business Problems Isn't.

We offer creative strategy, storytelling, and campaigns—built for business, speaking for brands, made for humans.

We offer creative strategy, storytelling, and campaigns—built for business, speaking for brands, made for humans.

Crafting a Movement Through
Strategy + Creativity, and Culture.

For Yosri and Sarah, creativity is more than a craft, it’s a mission to inspire and transform.

Yosri, the strategic visionary, leads bold ideas that resonate deeply. Sarah, the artistic force, brings them to life with visuals that inspire and connect. Together, with the team, they blur the lines between strategy and art, crafting campaigns that stick, sell, and spark change.

At GCC5, creativity isn’t just a service, it’s a collective movement, fueled by a team dedicated to reshaping how brands connect with people.

For us, innovation starts with structure. That’s why we developed the GCC F.I.V.E.® Framework. An approach that ensures every campaign we create is impactful, culturally resonant, newsworthy, and built for success.

“Every bold idea begins with the belief it can change everything.”

Yosri Kassed, the founder

Why Leading Brands Choose Us
We’ve been you. Literally.

Why Brands Choose Us We’ve been you. Literally.

Client-Side Perspective

You’re under pressure to grow—with targets to hit and no time to waste. We’ve been inside Emaar, Damac, Landmark, and D360 Bank. We know what it takes to move fast and make it count.

Client-Side Perspective

Client-Side Perspective

You’re under pressure to grow—with targets to hit and no time to waste. We’ve been inside Emaar, Damac, Landmark, and D360 Bank. We know what it takes to move fast and make it count.

You’re under pressure to grow, with targets to hit and no time to waste. We’ve been inside Emaar, Damac, Landmark, and D360 Bank. We know what it takes to move fast and make it count.

You’re under pressure to grow, with targets to hit and no time to waste. We’ve been inside Emaar, Damac, Landmark, and D360 Bank. We know what it takes to move fast and make it count.

Agency Expertise

You want results. We’ve learned and delivered with the best Ogilvy, BBDO, Havas, ArabyAds, and VML. Great ideas, on time, every time.

Agency Expertise

Agency Expertise

You want results. We’ve learned and delivered with the best Ogilvy, BBDO, Havas, ArabyAds, and VML. Great ideas, on time, every time.

We’ve worked with the best, Ogilvy, BBDO, Havas, ArabyAds, and VML; delivering high-quality campaigns every time.

We’ve worked with the best, Ogilvy, BBDO, Havas, ArabyAds, and VML; delivering high-quality campaigns every time.

Regional Insight

One message doesn’t fit all. From Saudi to Egypt to the Gulf, we’ve helped Coca-Cola, Max Fashion, Dove, L’Oréal, and ASQ and many others connect with culture—and convert.

Regional Insight

Regional Insight

One message doesn’t fit all. From Saudi to Egypt to the Gulf, we’ve helped Coca-Cola, Max Fashion, Dove, L’Oréal, and ASQ and many others connect with culture—and convert.

One message doesn’t fit all. From Saudi to Egypt to the Gulf, we’ve helped Coca-Cola, Max Fashion, Dove, L’Oréal, and ASQ and many others connect with culture—and convert.

One message doesn’t fit all. From Saudi to Egypt to the Gulf, we’ve helped Coca-Cola, Max Fashion, Dove, L’Oréal, and ASQ and many others connect with culture—and convert.

Services
We can help you with

  • Campaign Concept

  • Brand Positioning Campaigns

  • Brand Strategy

  • Creative Audit

  • Creative Strategy

  • Social Impact

  • Idea Platform

  • 360° Campaign Strategy

  • Go-to-Market Comms

  • Market Expansion Strategy

Trusted by

Stuck or Scaling?
Either way, it starts with F.I.V.E®

Get clarity or get a full campaign—both powered by our F.I.V.E. Framework®

Single Projects Only

♞ Strategy Sprint

Fix low ROAS, weak messaging, or failed launches in 10 days—without spending more on ads.

We develop strategy-led creative that actually works.

$10,000

Let’s Scope It First

Save $3000 if you came through Quick Consultancy

Save $3000 if you came through Quick Consultancy

Save $3000 if you came through Quick Consultancy

One sprint. Clear plan. Collaborative OS.

One sprint. Clear plan. Collaborative OS.

One sprint. Clear plan. Collaborative OS.

Built to fix what’s not working

Built to fix what’s not working

Built to fix what’s not working

Same budget, more results

Same budget, more results

Same budget, more results

Double down on your edge

Double down on your edge

Double down on your edge

Use what makes you unstoppable

Use what makes you unstoppable

Use what makes you unstoppable

Creative + Strategy that drives sales

Creative + Strategy that drives sales

Creative + Strategy that drives sales

Campaigns people care about

Campaigns people care about

Campaigns people care about

Multichannel Adaptations

Multichannel Adaptations

Multichannel Adaptations

English & Arabic Creative

English & Arabic Creative

English & Arabic Creative

Culturally Relevant Ideas

Culturally Relevant Ideas

Culturally Relevant Ideas

Saudi/GCC market adaptation

Saudi/GCC market adaptation

Saudi/GCC market adaptation

Boosts tactical brand impact.

Boosts tactical brand impact.

Boosts tactical brand impact.

Post-Launch Support

Post-Launch Support

Post-Launch Support

1 Spot Left

⚡ Quick Consultancy

Framing the right problem is 50% the solution.

Perfect for brand leaders who feel something’s off—but can’t pinpoint why.

If your marketing isn’t landing, we’ll help uncover what’s holding it back, where it starts, and what to do next.

$3000

/ to fix your funnel

[flat. No surprises.]

$3000 Credit toward the Strategy Sprint

$3000 Credit toward the Strategy Sprint

$3000 Credit toward the Strategy Sprint

One flat rate

One flat rate

One flat rate

1:1 Creative + Strategy Diagnosis

1:1 Creative + Strategy Diagnosis

1:1 Creative + Strategy Diagnosis

2 Hours of Strategy Calls

2 Hours of Strategy Calls

2 Hours of Strategy Calls

Clarity on what’s holding you back

Clarity on what’s holding you back

Clarity on what’s holding you back

Spot the leak in your funnel

Spot the leak in your funnel

Spot the leak in your funnel

Direction on what to fix now

Direction on what to fix now

Direction on what to fix now

What to stop doing—and why

What to stop doing—and why

What to stop doing—and why

Clear plan to move forward

Clear plan to move forward

Clear plan to move forward

Ideas & Tactics That Sell.

Ideas & Tactics That Sell.

Ideas & Tactics That Sell.

Avg 72 hour turnaround

Avg 72 hour turnaround

Avg 72 hour turnaround

Not happy? Get 100% refund—no questions.

Not happy? Get 100% refund—no questions.

Not happy? Get 100% refund—no questions.

How it works.

4 Simple Steps.

Step 1

Discovery Call

A quick 21-minute chat to see if we’re the right fit.

Step 1

Discovery Call

A quick 21-minute chat to see if we’re the right fit.

Step 1

Discovery Call

A quick 21-minute chat to see if we’re the right fit.

Step 2

Proposal Call

We show you how we see the problem, and how we plan to solve it.

Step 2

Proposal Call

We show you how we see the problem, and how we plan to solve it.

Step 2

Proposal Call

We show you how we see the problem, and how we plan to solve it.

Step 2

Proposal Call

We show you how we see the problem, and how we plan to solve it.

Step 3

Kickoff Call

Align on details and start executing immediately.

Step 3

Kickoff Call

Align on details and start executing immediately.

Step 3

Kickoff Call

Align on details and start executing immediately.

Step 3

Kickoff Call

Align on details and start executing immediately.

Step 4

Plug & Play Delivery

Get your ready-to-launch campaign in 1–2 weeks.

Step 4

Plug & Play Delivery

Get your ready-to-launch campaign in 1–2 weeks.

Step 4

Plug & Play Delivery

Get your ready-to-launch campaign in 1–2 weeks.

Step 4

Plug & Play Delivery

Get your ready-to-launch campaign in 1–2 weeks.

We value your time. That’s why we move fast — and deliver faster.

Your questions
answered.

Your questions
answered.

Your questions
answered.

What does F.I.V.E.® stand for?

F.I.V.E. Framework® stands for Findings & Framing, Insights & Idea Platform, Value & Validation, and Expandable Execution—our unique framework, we've created it to crafting impactful campaigns.

How long does it take to deliver a campaign?

Depending on the package, we deliver campaigns in as little as 1-2 weeks for focused campaigns and up to 4-6 weeks for comprehensive strategies.

What types of brands do you work with?

We work with ambitious brands that want to connect deeply with their audience, from local businesses to regional powerhouses.

Do you offer ongoing creative support?

Yes, our Creative Optimization service provides continuous updates and strategic guidance tailored to your brand’s needs.

Is this a one-and-done kind of deal?

Not at all. Once we do this together, you’ll come back every time you launch something new — a product, a feature, a campaign. What I offer is creative diagnosis and strategic messaging that bridges the gap between your marketing and your media. It makes your ad budget work harder. So whenever you’re ready to spend on media — influencer, paid, content — you’ll come to GCC5 first to position it for maximum impact. And that $7K sprint? It’ll likely 2X your ROI — not just from ad spend, but from everything you run after.

What makes GCC5 unique?

Beyond the F.I.V.E.® Framework and unique market experience, we solve real problems with ideas that move people—and grow the bottom line.

What does F.I.V.E.® stand for?

F.I.V.E. Framework® stands for Findings & Framing, Insights & Idea Platform, Value & Validation, and Expandable Execution—our unique framework, we've created it to crafting impactful campaigns.

How long does it take to deliver a campaign?

Depending on the package, we deliver campaigns in as little as 1-2 weeks for focused campaigns and up to 4-6 weeks for comprehensive strategies.

What types of brands do you work with?

We work with ambitious brands that want to connect deeply with their audience, from local businesses to regional powerhouses.

Do you offer ongoing creative support?

Yes, our Creative Optimization service provides continuous updates and strategic guidance tailored to your brand’s needs.

Is this a one-and-done kind of deal?

Not at all. Once we do this together, you’ll come back every time you launch something new — a product, a feature, a campaign. What I offer is creative diagnosis and strategic messaging that bridges the gap between your marketing and your media. It makes your ad budget work harder. So whenever you’re ready to spend on media — influencer, paid, content — you’ll come to GCC5 first to position it for maximum impact. And that $7K sprint? It’ll likely 2X your ROI — not just from ad spend, but from everything you run after.

What makes GCC5 unique?

Beyond the F.I.V.E.® Framework and unique market experience, we solve real problems with ideas that move people—and grow the bottom line.

What does F.I.V.E.® stand for?

F.I.V.E. Framework® stands for Findings & Framing, Insights & Idea Platform, Value & Validation, and Expandable Execution—our unique framework, we've created it to crafting impactful campaigns.

How long does it take to deliver a campaign?

Depending on the package, we deliver campaigns in as little as 1-2 weeks for focused campaigns and up to 4-6 weeks for comprehensive strategies.

What types of brands do you work with?

We work with ambitious brands that want to connect deeply with their audience, from local businesses to regional powerhouses.

Do you offer ongoing creative support?

Yes, our Creative Optimization service provides continuous updates and strategic guidance tailored to your brand’s needs.

Is this a one-and-done kind of deal?

Not at all. Once we do this together, you’ll come back every time you launch something new — a product, a feature, a campaign. What I offer is creative diagnosis and strategic messaging that bridges the gap between your marketing and your media. It makes your ad budget work harder. So whenever you’re ready to spend on media — influencer, paid, content — you’ll come to GCC5 first to position it for maximum impact. And that $7K sprint? It’ll likely 2X your ROI — not just from ad spend, but from everything you run after.

What makes GCC5 unique?

Beyond the F.I.V.E.® Framework and unique market experience, we solve real problems with ideas that move people—and grow the bottom line.

Yosri Kassed, Linkedin

Still not sure?
Book a 1:1 intro call with the founder.

Still not sure?
Book a 1:1 intro call with the founder.

Still not sure?
Book a 1:1 intro call with the founder.

A quick chat to explore possibilities.

A quick chat to explore possibilities.

A quick chat to explore possibilities.

Join the team

Dubai, United Arab Emirates

10:49 PM
© 2025 GCC5, Great Creative Concepts. L1393348. All Rights Reserved.

hi@gcc5.com

Email Copied!

Dubai, United Arab Emirates

10:49 PM
© 2025 GCC5, Great Creative Concepts. L1393348. All Rights Reserved.

hi@gcc5.com

Email Copied!

Dubai, United Arab Emirates

10:49 PM
© 2025 GCC5, Great Creative Concepts. L1393348. All Rights Reserved.

hi@gcc5.com

Email Copied!